Allay California intends to be recognized as the clothing line that presents consumers with designs, styling, and clothes that energize any occasion. As the Company's name suggests, Allay California’s fashionable, trendy, quality clothing will make the consumer look and feel confident in what they wear. In addition, the Company's focus is to position itself as a hot up-and-coming line in the fashion industry by marketing the patent-pending product called the TurtleScarf®. The TurtleScarf® is a one-stop warming accessory for men, women, teens and children that covers the neck and requires no wrapping or tying. These days, this is vital for the on-the-go type person. Currently, the TurtleScarf® is made from soft jersey knit, and it comes with or without a hood attached. This is hot and trendy product will definitely catch the attention of fashionistas.

Allay California has that in mind when designing their fashions. Founded in April 2005, the creators of Allay California, Randy Domingo and Liza Bugarin, would like to bring to California a new utility to fashion; clothing and accessories that have the dual function of being trendy and comfortable, which is often hard to pull off without looking homely and out-of-date.

Their flagship product, the TurtleScarf®, which debut on the streets of California in October 2005, serve the purpose of functionality with a vogue twist. Ambiguous designs for men and women, Allay California has SoCal attitudes in mind. Aimed at the fashionably aware market, Allay’s designs are made for people who want to look smart, hip and relaxed during all facets of the California way of life.